Rosie Doggett is an independent marketing procurement consultant.
Rosie spent nearly two decades as an account handler with agencies including Publicis, GGT/TBWA, FCB, and Saatchi & Saatchi. Her various roles included
board director, client services director, new business director, and MD.
She ran many pitches and accounts such as Boots, Comet, Holsten, The Guardian, Blockbuster, Mercedes Benz, Tiscali, McCain, Virgin Megastores, Bhs and
Nurofen, and managing high profile (and often temperamental!) creative directors and multiple clients was an integral part of the job.
In 2005 Rosie was headhunted to help a large client with their marketing procurement, so jumped ship to client side and set up as a marketing
procurement consultant. She works with a large number of clients across all sectors including food, finance, automotive, retail, travel, fashion,
and alcohol – both for domestic and global markets. No marketing discipline remains untouched – media, advertising, digital, POS, research, DM, SP,
PR – and of course pitches.
Since then, procurement people have become increasingly involved with marketing budgets, fees, production costs and pitches, and their ways of
working frequently appear at odds with creative services. Rosie works closely with marketers, marketing procurement professionals and agencies in order
to help each party understand their mutual motivations and requirements.
She also runs a variety of training courses for clients, agencies and various industry bodies. She is a Director of the MAA (Marketing Agencies Assn.),
and a member of CIPS (Chartered Institute of Purchasing and Supply).
Rosie works with a number of highly experienced specialists in order to provide the very best service to her clients. These experts have more than 20
years direct experience in TV production, music, media planning & buying, celebrity, auditing, and marketing strategy.