Marketers face intense pressure to gain maximum value from their marketing budgets across all marketing disciplines. Procurement face intense pressure to gain
maximum savings from all their spend areas including ‘Indirect’ under which marketing budgets sit.
Rosie works with client finance and commercial directors, procurement directors and marketers at all levels to ensure marketing monies are
regarded as a professionally procured investment, rather than a cost.
Disciplines covered:
- Media planning & buying
- Media auditing
- Advertising – fees & production
- Digital – fees and production
- Design – fees & production
- Brand & strategic consultancies - fees
- Direct marketing – fees & production
- Sales promotion – fees and production
- Public relations – fees & third party costs
- Point of sale – fees and production
- Print & repro